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Innovative Solutions to Local Problems

IRADA is a start-up Iraqi private sector company specialized in agribusiness development and advancement. IRADA is an Arabic word than means in English "Will" and it is the acronym for IRaqi Agribusiness Development and Advancement.

At IRADA, we understand that the local agribusiness sector suffers from a lot of problems and faces challenges and obstacles that hamper its development. Overcoming those challenges require innovative and creative solutions. We combine global knowledge with local expertise to come up with products and services that will advance agribusinesses. 


IRADA offers a wide range of services to support agriculture sector and agribusinesses in Iraq, including consultancy and training, manufacturing and distribution of agricultural equipment and supplies, and direct implementation of agribusiness activities.

Our Purpose, Vision, and Values



Cost effective and efficient solutions to develop agribusinesses in Iraq




Be the trailblazer for modern agribusiness industry in Iraq.



IRADA's core values guide us in how we conduct ourselves—personally and professionally. In this challenging and ever changing environment in Iraq, our core values are constant. Our values underline our work, how we interact with each other and which strategies we employ to fulfill our mission. Our core values are the practices we use every day, in everything we do.





  • We will take responsibility for our area of influence as if this were our enterprise. We will commit to excellence.



  • We will walk the talk. We will be committed to a consistent, honest and reliable way of action.



  • We appreciate other individuals with their own cultural identities. We embrace differences.


Team Spirit

  • We actively contribute to overcoming challenges as a team.



  • We will provide the full information required. We will communicate openly and sincerely. We appreciate feedback.





Customer Focus 

  • ​We create excellent solutions for our customers by carefully listening to their needs and exceeding their expectations.

  • We seek to improve our project planning and implementation, and we expect to be the preferred supplier.​


Human Dimensions

  • ​We value our employees.

  • We expect to be the preferred employer in the industry.

  • We expect to create highly motivated employees who are the most knowledgeable and best trained in the industry.

  • By continually enhancing the leadership, business and people-management skills of our current and potential managers, we expect to have employees who can provide the necessary process improvements to achieve corporate goals.

  • We develop employees' skills and qualifications.

  • We expect our leaders to be proactive and show the way.

  • We expect our leaders to influence and set the rules.

  • Using speed, quality and innovative behavior we expect to achieve competitive advantage.


Ethical Standards

  • ​We commit to conduct ourselves in an ethical manner and act as a good corporate citizen in all communities in which the company operates.

  • We care about the natural environment.

  • We wish to protect the environment from harmful influences, conserve natural resources and promote environmental awareness in all of our activities.


Brand Values

  • We recognize the tradition and value of brands, the loyalty of our customers and the identification of our sub-contractors.


Create Shareholder Value

  • ​We expect to achieve profitable growth.

  • We will manage the business in order to provide superior return to our shareholders.

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